The brief for this project was to work in groups to craft a type specimen video for an assigned typeface and our group was given Beatrice Display. Designed by Lucas Sharp, Beatrice Display is an unconventional, rule breaking typeface inspired by the rebellious attitude of his own mother.
The narrative of our video personifies the typeface through the character of ‘Beatrice’ who takes on the identity of anyone who fully expresses their individuality despite their imperfections. Unconventional beauty is the main theme throughout the video as we want to encourage people to ‘be like Beatrice’ and unapologetically showcase who they are, highlighting their individuality. In turn transforming audiences' perceptions of their own ‘flaws’ into their unique features. All whilst advertising a typeface from Sharp Type foundry.